Product & interface design
User flows, high-fidelity screens, and edge-state coverage that holds up beyond the happy path.
Research-led product design: user flows, design systems, and high-fidelity prototypes built to convert and engineered to hand off without loss.
When design decisions are settled by taste and seniority, the interface optimizes for the meeting where it was approved, not the user who has to get through it. Dribbble-ready, conversion-poor.
The second failure is quieter: design produced far from engineering looks finished but cannot be built as drawn, and what ships ends up a lossy translation nobody approved.
We put evidence at the head of the process: before anything is drawn, the team knows who the user is, what they are trying to do, and where the current experience fails them, because we went and looked.
Decisions get tested in prototypes before they cost engineering time, and everything ships as a system: components, tokens, and documentation that survive the journey into code intact.
User flows, high-fidelity screens, and edge-state coverage that holds up beyond the happy path.
Token-based component systems that keep product surfaces consistent as the team scales.
Interactive prototypes and motion studies that answer product questions before code is written.
Interviews, usability tests, and conversion audits that locate where a product actually loses users.
Haitch Barber is a complete full-stack web application designed for modern barber shop management. The platform allows users to effortlessly browse services and specialized barbers, view real-time availability, and securely book appointments online. It features an integrated payment gateway for smooth transactions and a robust backend for managing scheduling, inventory, and staff.
View case studyWeb PlatformRahma Health is a high-performance healthcare platform built with React/Gatsby and a Strapi CMS backend. It enables seamless online operations, including doctor profiles, real-time service viewing, secure appointment scheduling, and integrated payment processing. The architecture ensures a fast, scalable, and easy-to-manage experience for both administrators and users.
View case studyUser research, product and interface design, design systems, interactive prototypes, and engineering handoff with tokens and specs, run as one evidence-led process from question to shipped screen.
Through design systems and tokens engineers consume directly, specs annotated for real data and breakpoints, and implementation review, so the shipped product matches the approved design.
Yes. An audit maps where the product loses users, through usability sessions and funnel analysis, and returns a prioritized fix list, which is often the cheapest way to start.
More than one surface and more than one person shipping UI. Below that, a disciplined component file is enough; past it, a token-based system pays for itself in consistency and speed.